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Event full or half full: your guide to generating RSVPs

We’ve all been there. You generate lots of hype about your event, and everything for the big day has been well organised. But all you end up with is a big space with lots of empty chairs, and piles of uncollected registrant name tags. It’s not a good look for attendees, and it certainly doesn’t feel good as the event organiser. So, how did you get there?
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man stepping up stairs

So, you’ve done one successful lead gen campaign. That’s no excuse to relax!

One of the most short-sighted things you can do in business is to rest on your laurels once you’ve completed a successful sales campaign. And it’s also a waste of the time, money and effort you’ve invested in getting that far. Rather than making a cold start each time you get worried about sales revenue, it’s easier to build on the momentum you’ve already achieved.
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ticking boxes

Lead gen 101: Your must-have marketing checklist!

Ok, you’re ready to run your first lead generation campaign. You’ve got a targeted and accurate database, a compelling offer and a convincing script. And of course, it goes without saying that you have a professional lead gen team to make the calls, then nurture your pipeline. But you feel like there’s something missing. You’re right, there is. Check out our list.
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woman hands up in the air

Say, what? Why your cold calling approach can kill an opportunity dead.

There’s an art to successfully calling and initiating a positive relationship with someone who is, let’s face it, a total stranger. If their first perception is that you’re a telemarketer reading a script at full speed, you’ve lost an opportunity. And in all likelihood, you won’t win back any lost ground during the course of the call.
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Woman with thumbs up

Why telemarketing works for Jane

Jane’s keen to gain more clients. She’s going to do a lead gen campaign which combines social media and telemarketing to introduce prospects to her services and products. As we did with John, let’s think of Jane’s telemarketing campaign in terms of a running a race. An event which generally requires training, strategy, and commitment. Find out how she wins.
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head in man's hand

Why telemarketing won’t work for John

John is doomed to fail. Without a decent list he’s wasting time and effort. With poor quality and/or inadequately trained low-cost resources his prospects won’t engage. And by not thinking through an offer carefully tailored to his target market, the campaign conversion rate will be low. Instead of saving, he will waste time, money and effort doing a lousy job.
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Person selected

We set our recruitment bar high. Would you make the cut?

We are the best paying lead generation company in New Zealand. Our clients have high expectations of us, so naturally, we have equally high expectations of our people. It will come as no surprise that we’re super picky about who joins our team.
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Santa's elves

Get Santa’s elves busy on your New Year’s pipeline!

Don’t put off dealing with your data until after Christmas, do it now. Start the new year as you plan to continue, with a strong pipeline well fueled with accurate data.
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floating heart design

How can you turn lead gen ‘speed-dating’ into a lasting relationship?

We’ve all seen it happen. Your best friend is newly single, and they embark on all sorts of knee-jerk strategies to quickly find a new beau. And we see businesses do it all the time too. They run a short-term lead gen campaign to find an instant solution for a current problem.
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word diagram

Is running an in-house lead gen team costing you more than you think?

Tempting as it is to have resource to call on at the ready, we take a look at the hidden costs of running an in-house lead gen team and how it stacks up with ours at Hot Leads.
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who what where baubles

The top 3 golden rules of data

There are three golden rules to gaining qualified leads and creating a reliable sales pipeline. And they all relate to data. Do you know what they are?
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Bad telemarketing vs intelligent lead generation

We know that ‘telemarketing’ has a bad rep. It conjures up visions of tightly-packed call centres with clinically symmetrical desks, and perfectly aligned dividers. It makes you think of automated dialing systems, and it definitely says ‘paint by numbers’ telemarketing scripts.
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mathematics equation diagram

What’s the magic number for lead gen cold calls per day?

Instead of concentrating on the number of outgoing calls, how about turning it around and looking at the number of quality leads generated as your defining metric? When you’re setting up your campaign KPIs, start at the end of the process. Ask yourself what you need to provide in order to make your lead generation campaign more effective.
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man with feet on desk

Is Christmas really a dead period for new business prospecting? Think again.

A commitment to regular and consistent prospecting ensures that your sales pipeline never runs dry. People go on holidays; sales pipelines don’t!
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renu ryder

Cold calling calamity – why DIY telemarketing is like flirting with disaster

DIY telemarketing disaster

DIY telemarketing might seem cost-effective, but it’s a risky move that could jeopardise your business. Discover why leaving it to the experts is a smarter choice!

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renu ryder

Bridging the sales-marketing divide – a dating analogy

man and woman smiling

In the world of business, the relationship between sales and marketing can sometimes feel like a rocky romance. In this blog we do a dating reveal of how these two can build a happy relationship.

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renu ryder

Navigating tough times – making the most of 2024

resilient business

As we move into quarter two of the year, it’s evident that businesses in New Zealand are bracing themselves for the possibility of an uphill battle. Just what can we do to make our businesses more resilient?

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renu ryder

Dialling for success: how Hot Leads
revolutionised Harcourts Grenadier’s real estate game

In the fast-paced world of real estate, staying ahead of the competition and keeping sales pipelines healthy is a constant challenge. This was also true for Harcourts Grenadier.

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renu ryder

Unlocking success in real estate: the power of telemarketing for lead generation

In New Zealand’s competitive real estate landscape, telemarketing for lead generation has proven to be a game-changer. The results speak for themselves, highlighting the transformative potential of telemarketing in this dynamic market.

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renu ryder

Revolutionising telecommunication sales:
the GoMobile & Hot Leads success story

In the ever-evolving landscape of the telecommunications industry, staying ahead of the competition is no small feat. GoMobile, a telecommunications company, understood this challenge all too well.

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Kendall

Rebuilding brand awareness in a post pandemic world

brand telemarketing

Brand awareness is a key part of business success. After all, if people don’t know who you are, they can’t possibly utilise your business’ products or services! So let’s look at how to go about building vital brand awareness. Our suggestions might surprise you. Find out how Taste of Harmony did it!

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Kendall

The benefits of telemarketing – more than just sales

Customer Service

Think telemarketing is all about the hard sell? Not these days.
Modern marketing has evolved beyond pushy sales tactics. Now, it’s all about building brand awareness, understanding your customers, and delivering exceptional value.
Learn about the many benefits of telemarking for your business below.

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Kendall

Why you shouldn’t let competition in business bring you down

At the end of the day, you have no control over how many competitors you have or how they run their business. But you do have total control over your brand, your marketing, and your services. Instead of wasting time and energy worrying about what the competition is up to, focus on the things you can do to help your business succeed.

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Kendall

How to test interest in an uncertain market

Fundraising campaigns are a lifeline for many charities. Yet in uncertain times it can be hard to test interest from donors. Here’s how you can still do it.

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Kendall

The importance of a sales pipeline

The importance of a sales pipeline

How’s the sales pipeline looking for your business?
Do you have a steady stream of potential customers to work through, or is it more of a trickle?
If you constantly find yourself having to down tools and head off in search of new leads, you may need to put some work into building your pipeline.
We’ll share just how valuable a hot sales pipeline can be for your business and show you one of the easiest ways to start building it.

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Kendall

Boost your real estate sales and marketing during lockdown

keys in hand

Lockdown restrictions are no joke. Those businesses able to trade, including real estate, must find new ways, as previous successful marketing tactics are thrown out the window. You may be thinking this not time to drive the business forward. But that is where you are wrong. Read on and we will share a powerful initiative you can deploy in level 3 and 4. Right now, may be the perfect time to market your business.

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Lisa Barker

“Our product is way too technical. External lead generation consultants just wouldn’t ‘get’ IT.”

Our investment in hiring local businesspeople to do lead generation has paid off time and time again when undertaking campaigns for the technology sector.

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Kendall

How will your business perform during, and in the wake of, COVID19

This is a time we have not experienced before and we are facing our own unique challenges, but Kiwis are resourceful by nature – tap into your can-do and make the best of the now.

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Lisa Barker

Like night and day. The Hot Leads’ difference.

Night and day - the Hot Leads' difference

Brendan Drury, Orbit World Travel’s Managing Director said: “From my perspective, the difference between using Hot Leads and our results from the previous two to three years is like comparing night and day.”

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Lisa Barker

Unplug the potential of your prospect list with care!

We loved working with Master Plumbers and were delighted to be behind boosting their membership numbers, even if we stretched the capacity of their sales team. Sorry – not sorry!

“It would be fair to say that we were very surprised by the level of engagement,” said Margaret Dawson, Operations Manager for Master Plumbers, “and probably a bit under-prepared for it!”

If you’d like to read more about the Master Plumbers campaign, then check out this case study.

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Lisa Barker

Sales and marketing pro? Or absolute beginner? Here’s our FREE 7-step guide to using telemarketing to run a brilliant lead generation campaign.

It doesn’t matter if you’re an experienced sales or marketing manager looking for new tips to boost your campaign outcomes, or you’re just exploring the possibilities for your business and want to understand the process.

Either way, we’ve got you covered. Because one thing is for certain – when you download and read our FREE eBook you’ll improve your know-how.

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Lisa Barker

Helping the not-for-profit sector keep their ROI in the pink!

We recently had a chance to help New Zealand’s Breast Cancer Awareness Foundation. Like most NFPs, they need to be sure every marketing initiative is targeted and cost effective. In the end, one in every four organisations that registered for Pink for a Day came from the people we called.

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Lisa Barker

So, how’s that real estate pipeline looking? Hot, or not?

keys to the house

We ran two 40-hour Team Davis campaigns, generated 27 qualified appointments, and identified a significant number of ‘warm’ leads for Team Davis to nurture and as Steve said, we grew their marketing list. Shows you the importance of a hot pipeline!

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Lisa Barker

Dishing the dirt on unclean data

Screaming man

Lead generation is our business, so we see a lot of data. And sadly, we spend a disproportionate amount of our time correcting that data before we can get on with contacting with your prospects.

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