Start your telemarketing campaign on the right foot
It’s all very well knowing your target market, and their sales cycle, inside out, but maintaining or acquiring a great list is the backbone of a successful lead generation campaign.
Talk to us about finding the perfect list from one of our reputable database suppliers or cleaning up and maintaining your existing list.
Investing in a new database
Expanding into wider markets, looking for more prospects, or starting from scratch? The fastest way to get a lead generation campaign off the ground is to purchase a tailored database. We can help.
We only work with database suppliers who have large numbers of contacts, and a commitment to providing clean and up-to-date data. Not only can we help you find the right list, but we can work with you to define the information that needs to be on it.
Below are some common data list requirements throughout New Zealand and Australia:
- Business – profiled by industry, location, or company size (number of staff)
- Consumer – profiled by homeowners and ownership status, age, gender, retirement village flag, directors at home and more
- Rural – profiled by lifestyle block, dairy, sheep, beef, pastoral, arable, horticulture and deer
- Education – profiled by pre-schools, schools (primary, intermediate, senior, including decile rating, private or state), and tertiary
Company, employee and consumer information provided with purchase is sourced from publicly available information. It typically includes company and/or contact name, physical and/or postal addresses, and phone numbers.
It should be noted that database providers usually won’t supply email contact details, as this can result in information being sent to prospects without their consent which is in breach of New Zealand’s Electronic Messaging Act. If you do request email addresses, it is your responsibility to comply with all consent and unsubscribe regulations within the Act to avoid a knock on the door from Internal Affairs.
There are many variables available for business and consumer data profiling, so feel free to call us to discuss any individual requirements, and we can provide advice, counts and costs.
A word of warning: While it’s easy to be tempted by the numerous emails offering thousands of names chosen to suit your needs at an amazing price, the lists are rarely from reliable sources. If they sound too good to be true, then yep, they generally are.
Love your list
Did you know that an average list supplied by a client for a lead generation campaign can have up to 30% inaccurate, out of date or obsolete data? You name it – incorrect names, job titles and contact numbers, data added to the wrong field, inconsistent formatting and more.
A poorly maintained list means that nearly every third call we make is chewing up time and effort that you’re paying for.
An accurate, targeted and up-to-date list is a valuable business asset which requires ongoing time, attention and care. We specialise in helping our clients keep their lists looking great, and we can even enter updates directly into your CRM to minimise the effort required at your end.
So, every time one of your sales team picks up the phone, they can be confident that they’re talking to the right person, the first time. Or when you decide to run a lead generation campaign, we can immediately start delivering results rather than having our time diverted into repairing unloved and neglected data.
We’re pretty hot on the topic of loving your data! Check out our blogs on dirty data, using downtime to spring clean your lists, and the advantages that come from starting the New Year with an all-loved-up-and-ready-to-use database.
Give us a call. We’re ready to listen!