Sales and marketing pro? Or absolute beginner? Here’s our FREE 7-step guide to using telemarketing to run a brilliant lead generation campaign.

We’ve just published our first Hot Leads ‘Essential Guide’ to Lead Generation. It’s packed full of practical, step-by-step ‘need to know’ stuff that you well…need to know, to run a telemarketing campaign that will seriously boost your sales pipeline. As written by the experts (that’s us).

Why do you need to read up on telemarketing? Isn’t it all pretty straightforward?

Telemarketing is one of the most effective methods of lead generation. But its success isn’t random, and it doesn’t come without planning.

Great marketers and sales professionals apply best practice to deciding on, setting up, running and measuring a campaign that delivers value – and, importantly, a return on investment. They understand how to amplify a campaign’s impact and to present their brand professionally and consistently.

Become a lead generation know-it-all – for FREE

It doesn’t matter if you’re an experienced sales or marketing manager looking for new tips to boost your campaign outcomes, or you’re just exploring the possibilities for your business and want to understand the process.

Either way, we’ve got you covered. Because one thing is for certain – when you download and read our FREE eBook you’ll improve your know-how, starting with:

  1. Know your objectives and define what constitutes success
  2. Know your target market
  3. Know how to get a great prospect list
  4. Know how to design and test a compelling campaign
  5. Know how to work your CRM
  6. Know how to put together the perfect lead gen team
  7. Know your next steps! (Your campaign checklist).

Get your FREE DOWNLOAD here! Happy reading!

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