keys in hand

Cold calling sucks

As a real estate agent, you have probably perfected your marketing funnel. After all, there are plenty of options to promote visibility and get in front of your ideal audience.

There are traditional marketing methods like letterbox flyer drops, sponsoring events in the community, making connections with people at open homes and then following up with them via phone or email… it’s like you are running a well-oiled marketing machine.

But then, pesky old Covid pops up again and spoils all your plans.

Letterbox drops are off the table. Open homes are out of the question. And all of those amazing community events have been cancelled or postponed. What can you do?

Well, you could try and pick up the phone for some cold calling. But the thought of that probably sends you into a downward spiral. Who would you call, what would you say?

What if you could have all the benefits of cold calling leads without actually making any of the calls yourself? That would be pretty amazing right?

Now is the perfect time for telemarketing.

Now, is quite literally the perfect time for gaining visibility through telemarketing. Especially if you are using an expert, professional company. Why?

Well, there are a number of reasons:

  • The property market is booming – despite lockdowns, homes are still selling above CV
  • During lockdown restrictions, people are spending a lot more time in their homes. So,
    • You can get them on the phone easier
    • They are thinking about their life and property circumstances
    • They have plenty of time to consider what their next big life changes will be
    • The weather is starting to get warm and people are making plans
  • New property valuations are just around the corner and people are interested in maximising the return on their investments

But, you need to ensure that your telemarketing campaign takes the right approach. People don’t want to be bombarded with pushy phone calls.

Which is why using the experts can really help you create successful results. Recently, we ran a campaign for a local Franklin agent. The campaign was completed during level 4 lockdown, so we tailored our approach to maximise positivity in a time of uncertainty and ensured the appointment process was pivoted to work within lockdown restrictions.

The end result? In a 40-hour test campaign we generated 18 appraisal appointments, 70 email opt ins, 72 requests for follow ups and 2 requests to discuss the purchase of a property. So, the time is right!

The sun Is shining so make hay!

Franklin is a farming community, so this cliche is very appropriate… You gotta make hay when the sun is shining!

Right now, the sun is shining for a targeted telemarketing campaign. With many other marketing tactics off the table for realtors, telemarketing allows you to stay visible and generate enquiry. While all those other agents are fading into the background, you could be getting yourself out there and generating visibility. Whether people are wanting to sell their homes now or in the new year, you want to be getting in front of them now.

A targeted telemarketing campaign can secure qualified appraisal appointments, build your email database of property decision makers, and keep you active and visible.

Our professional team plant the seeds for a long term relationship of trust. That way, when you contact the warm leads for a follow up, they already feel like they know you a little bit. You start partway down the trust relationship, instead of floundering at the beginning.

It’s true you can’t do open homes and mail drops right now, but that doesn’t mean you can’t still market your real estate business. If you are interested in chatting more about getting yourself out there, then get in touch with the Hot Leads team today.

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