Like night and day. The Hot Leads’ difference.

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Sadly, it often takes a bad experience with a telemarketing service to appreciate a good one. One of the most constant pieces of feedback we get from new clients is the difference they experience working with us compared with their previous…

Sales and marketing pro? Or absolute beginner? Here’s our FREE 7-step guide to using telemarketing to run a brilliant lead generation campaign.

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We’ve just published our first Hot Leads ‘Essential Guide’ to Lead Generation. It’s packed full of practical, step-by-step ‘need to know’ stuff that you well…need to know, to run a telemarketing campaign that will seriously boost…

Helping the not-for-profit sector keep their ROI in the pink!

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We do a lot of work in the not-for-profit (NFP) sector. And while all our clients are important to us, I must admit that helping others ‘do good’ gives us a big case of the warm fuzzies. There are countless businesses and organisations…

So, how’s that real estate pipeline looking? Hot, or not?

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Having a great pipeline of properties is the lifeblood of any successful real estate business. Of any business, really. I repeatedly hear of property agents taking a passive approach to building their sales pipelines and wondering why they…

Dishing the dirt on unclean data.

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Let’s face it, as a business owner you probably don’t place as much value on your data as you think. Just take a look at your accounting system, vs. your sales system, vs. your marketing system. Yep, your sales team want to make sales.…

So, you’ve done one successful lead gen campaign. That's no excuse to relax!

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One of the most short-sighted things you can do in business is to rest on your laurels once you’ve completed a successful sales campaign. And it’s also a waste of the time, money and effort you’ve invested in getting that far. Rather than…

Lead gen 101: Your must-have marketing checklist!

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Lead gen 101: Your must-have marketing checklist! Ok, you’re ready to run your first lead generation campaign. You’ve got a targeted and accurate database, a compelling offer and a convincing script. And of course, it goes without…

Say, what? Why your cold calling approach can kill an opportunity dead.

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You’re busy. But when your phone rings you answer cheerfully (as the effects of the recent holiday haven’t worn off yet). Then it happens. ‘Hi ! This is Jane Doe from ABC Ltd, and I’m part of the Super-Duper Saving Team. Would…

Why telemarketing works for Jane

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Last week you met John. He reckons telemarketing doesn’t work. But if that’s the case, why do so many other business owners, sales and marketing managers, and entrepreneurs swear by it as a highly successful lead gen activity? Meet Jane. She…

Why telemarketing won’t work for John

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Meet John. He wants to do a telemarketing campaign. He’s never done one before; he’s not even sure if it’s going to work. But he wants to do it right now, and most definitely on the cheap. So, he’s going to organise it himself. Let’s…

We set our recruitment bar high. Would you make the cut?

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We are the best paying lead generation company in New Zealand. Our clients have high expectations of us, so naturally, we have equally high expectations of our people. It will come as no surprise that we’re super picky about who joins our…

Get Santa’s elves busy on your New Year’s pipeline!

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I know I blogged on this just a few weeks ago, but seriously, given the time of the year this is a topic worth revisiting. The New Year period can be sluggish and stressful for many businesses. Staff holidays and shutdown time can take…

How can you turn lead gen ‘speed-dating’ into a lasting relationship?

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We’ve all seen it happen. Your best friend is newly single, and they embark on all sorts of knee-jerk strategies to quickly find a new beau. And we see businesses do it all the time too. They run a short-term lead gen campaign to find an…

Is running an in-house lead gen team costing you more than you think?

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We get it. It’s tempting to bring your lead generation activities under the one in-house umbrella to help drive down expenses and maintain control. But before you race out and start recruiting, there are two things you should consider: 1.…

The top 3 golden rules of data

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As a sales, marketing and lead generation professional, I’ve learned that there are three golden rules to gaining qualified leads and creating a reliable sales pipeline. And they all relate to data. WHO is the relevant decision maker?…

Bad telemarketing vs intelligent lead generation

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We know that ‘telemarketing’ has a bad rep. It conjures up visions of tightly-packed call centres with clinically symmetrical desks, and perfectly aligned dividers. It makes you think of automated dialling systems, and transient individuals…

What’s the magic number for lead gen cold calls per day?

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The more, the better There’s the ‘as many as possible’ crowd, who value quantity over quality. We’re talking 100-120 calls per day. And sure, that works, in its own way. But it’s hard work, and apart from a very few exceptional…