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Brand awareness is a key part of business success. After all, if people don’t know who you are, they can’t possibly utilise your business’ products or services! Read more...

Think telemarketing is all about the hard sell? Not these days. Modern marketing has evolved beyond pushy sales tactics. Now, it’s all about building brand awareness, understanding your customers, and delivering exceptional value. Learn about the many benefits of telemarking for your business below.

Competition in business can be a good thing Having industry competitors breathing down your neck can motivate you to work harder and become more innovative, providing better services to your customers. But increased business competition…

Fundraising campaigns are a lifeline for many not for profit organisations and charities. They rely on donations made by the public, corporate organisations and kind hearted souls to carry out their important work. But, those donations…

How’s the sales pipeline looking for your business? Do you have a steady stream of potential customers to work through, or is it more of a trickle? If you constantly find yourself having to down tools and head off in search of new leads, you may need to put some work into building your pipeline. We’ll share just how valuable a hot sales pipeline can be for your business and show you one of the easiest ways to start building it.

Lockdown restrictions are no joke. Those businesses able to trade, including real estate, must find new ways, as previous successful marketing tactics are thrown out the window. You may be thinking this not time to drive the business forward. But that is where you are wrong. Read on and we will share a powerful initiative you can deploy in level 3 and 4. Right now, may be the perfect time to market your business.

Yeah, but nah. We understand that you may have had trouble finding the right mix of resource to bring onboard. But while we agree that it’s hard to find that elusive person who can understand your technology, clearly articulate the business…

New Zealand has now been in lockdown for a week and we’ve all been busy preparing to do things differently in many respects. Most of us are working from home (WFH the new 2020 acronym), mitigating the family requirements fully blended with…

Sadly, it often takes a bad experience with a telemarketing service to appreciate a good one. One of the most constant pieces of feedback we get from new clients is the difference they experience working with us compared with their previous…

We’ve just published our first Hot Leads ‘Essential Guide’ to Lead Generation. It’s packed full of practical, step-by-step ‘need to know’ stuff that you well…need to know, to run a telemarketing campaign that will seriously boost…

We do a lot of work in the not-for-profit (NFP) sector. And while all our clients are important to us, I must admit that helping others ‘do good’ gives us a big case of the warm fuzzies. There are countless businesses and organisations…

Having a great pipeline of properties is the lifeblood of any successful real estate business. Of any business, really. I repeatedly hear of property agents taking a passive approach to building their sales pipelines and wondering why they…

Let’s face it, as a business owner you probably don’t place as much value on your data as you think. Just take a look at your accounting system, vs. your sales system, vs. your marketing system. Yep, your sales team want to make sales.…

We’ve all been there. You generate lots of hype about your event, and everything for the big day has been well organised. But all you end up with is a big space with lots of empty chairs, and piles of uncollected registrant name tags. It’s…

One of the most short-sighted things you can do in business is to rest on your laurels once you’ve completed a successful sales campaign. And it’s also a waste of the time, money and effort you’ve invested in getting that far. Rather than…

Lead gen 101: Your must-have marketing checklist! Ok, you’re ready to run your first lead generation campaign. You’ve got a targeted and accurate database, a compelling offer and a convincing script. And of course, it goes without…

You’re busy. But when your phone rings you answer cheerfully (as the effects of the recent holiday haven’t worn off yet). Then it happens. ‘Hi ! This is Jane Doe from ABC Ltd, and I’m part of the Super-Duper Saving Team. Would…

Last week you met John. He reckons telemarketing doesn’t work. But if that’s the case, why do so many other business owners, sales and marketing managers, and entrepreneurs swear by it as a highly successful lead gen activity? Meet Jane. She…

Meet John. He wants to do a telemarketing campaign. He’s never done one before; he’s not even sure if it’s going to work. But he wants to do it right now, and most definitely on the cheap. So, he’s going to organise it himself. Let’s…

We are the best paying lead generation company in New Zealand. Our clients have high expectations of us, so naturally, we have equally high expectations of our people. It will come as no surprise that we’re super picky about who joins our…

I know I blogged on this just a few weeks ago, but seriously, given the time of the year this is a topic worth revisiting. The New Year period can be sluggish and stressful for many businesses. Staff holidays and shutdown time can take…

We’ve all seen it happen. Your best friend is newly single, and they embark on all sorts of knee-jerk strategies to quickly find a new beau. And we see businesses do it all the time too. They run a short-term lead gen campaign to find an…

We get it. It’s tempting to bring your lead generation activities under the one in-house umbrella to help drive down expenses and maintain control. But before you race out and start recruiting, there are two things you should consider: 1.…

As a sales, marketing and lead generation professional, I’ve learned that there are three golden rules to gaining qualified leads and creating a reliable sales pipeline. And they all relate to data. WHO is the relevant decision maker?…

We know that ‘telemarketing’ has a bad rep. It conjures up visions of tightly-packed call centres with clinically symmetrical desks, and perfectly aligned dividers. It makes you think of automated dialling systems, and transient individuals…

The more, the better There’s the ‘as many as possible’ crowd, who value quantity over quality. We’re talking 100-120 calls per day. And sure, that works, in its own way. But it’s hard work, and apart from a very few exceptional…

It’s only October, and frighteningly, I’ve spotted Christmas decorations and advertising going up already. I call this the ‘Christmas creep,' as the season seems to start earlier every year. For many retailers, Christmas shopping accounts…