Blog

resilient business

Navigating tough times – making the most of 2024

As we move into quarter two of the year, it's evident that businesses in New Zealand are bracing themselves for the possibility of an uphill battle. Just what can we do to make our businesses more resilient?

Dialling for success: how Hot Leads
revolutionised Harcourts Grenadier’s real estate game

In the fast-paced world of real estate, staying ahead of the competition and keeping sales pipelines healthy is a constant challenge. This was also true for Harcourts Grenadier.

Unlocking success in real estate: the power of telemarketing for lead generation

In New Zealand's competitive real estate landscape, telemarketing for lead generation has proven to be a game-changer. The results speak for themselves, highlighting the transformative potential of telemarketing in this dynamic market.

Revolutionising telecommunication sales:
the GoMobile & Hot Leads success story

In the ever-evolving landscape of the telecommunications industry, staying ahead of the competition is no small feat. GoMobile, a telecommunications company, understood this challenge all too well.
brand telemarketing

Rebuilding brand awareness in a post pandemic world

Brand awareness is a key part of business success. After all, if people don’t know who you are, they can’t possibly utilise your business’ products or services! So let's look at how to go about building vital brand awareness. Our suggestions might surprise you. Find out how Taste of Harmony did it!
Customer Service

The benefits of telemarketing – more than just sales

Think telemarketing is all about the hard sell? Not these days. Modern marketing has evolved beyond pushy sales tactics. Now, it’s all about building brand awareness, understanding your customers, and delivering exceptional value. Learn about the many benefits of telemarking for your business below.

Why you shouldn’t let competition in business bring you down

At the end of the day, you have no control over how many competitors you have or how they run their business. But you do have total control over your brand, your marketing, and your services. Instead of wasting time and energy worrying about what the competition is up to, focus on the things you can do to help your business succeed.

How to test interest in an uncertain market

Fundraising campaigns are a lifeline for many charities. Yet in uncertain times it can be hard to test interest from donors. Here’s how you can still do it.
The importance of a sales pipeline

The importance of a sales pipeline

How’s the sales pipeline looking for your business? Do you have a steady stream of potential customers to work through, or is it more of a trickle? If you constantly find yourself having to down tools and head off in search of new leads, you may need to put some work into building your pipeline. We’ll share just how valuable a hot sales pipeline can be for your business and show you one of the easiest ways to start building it.
keys in hand

Boost your real estate sales and marketing during lockdown

Lockdown restrictions are no joke. Those businesses able to trade, including real estate, must find new ways, as previous successful marketing tactics are thrown out the window. You may be thinking this not time to drive the business forward. But that is where you are wrong. Read on and we will share a powerful initiative you can deploy in level 3 and 4. Right now, may be the perfect time to market your business.

“Our product is way too technical. External lead generation consultants just wouldn’t ‘get’ IT.”

Our investment in hiring local businesspeople to do lead generation has paid off time and time again when undertaking campaigns for the technology sector.

How will your business perform during, and in the wake of, COVID19

New Zealand has now been in lockdown for a week and we’ve all been busy preparing to do things differently in many respects. Most of us are working from home (WFH the new 2020 acronym), mitigating the family requirements fully blended with…

Like night and day. The Hot Leads’ difference.

Sadly, it often takes a bad experience with a telemarketing service to appreciate a good one. One of the most constant pieces of feedback we get from new clients is the difference they experience working with us compared with their previous…

Unplug the potential of your prospect list with care!

I know. It seems a bit odd for me to be warning you about getting the most out of your prospect list, especially as that’s what I’m always telling you to do! However, that’s exactly the problem one of our clients recently…

Sales and marketing pro? Or absolute beginner? Here’s our FREE 7-step guide to using telemarketing to run a brilliant lead generation campaign.

We’ve just published our first Hot Leads ‘Essential Guide’ to Lead Generation. It’s packed full of practical, step-by-step ‘need to know’ stuff that you well…need to know, to run a telemarketing campaign that will seriously boost…

Helping the not-for-profit sector keep their ROI in the pink!

We do a lot of work in the not-for-profit (NFP) sector. And while all our clients are important to us, I must admit that helping others ‘do good’ gives us a big case of the warm fuzzies. There are countless businesses and organisations…

So, how’s that real estate pipeline looking? Hot, or not?

Having a great pipeline of properties is the lifeblood of any successful real estate business. Of any business, really. I repeatedly hear of property agents taking a passive approach to building their sales pipelines and wondering why they…

Dishing the dirt on unclean data.

Let’s face it, as a business owner you probably don’t place as much value on your data as you think. Just take a look at your accounting system, vs. your sales system, vs. your marketing system. Yep, your sales team want to make sales.…

Unplug the potential of your prospect list with care!

I know. It seems a bit odd for me to be warning you about getting the most out of your prospect list, especially as that’s what I’m always telling you to do! However, that’s exactly the problem one of our clients recently…
resilient business

As we move into quarter two of the year, it’s evident that businesses in New Zealand are bracing themselves for the possibility of an uphill battle. Just what can we do to make our businesses more resilient?

In the fast-paced world of real estate, staying ahead of the competition and keeping sales pipelines healthy is a constant challenge. This was also true for Harcourts Grenadier.

In New Zealand’s competitive real estate landscape, telemarketing for lead generation has proven to be a game-changer. The results speak for themselves, highlighting the transformative potential of telemarketing in this dynamic market.

In the ever-evolving landscape of the telecommunications industry, staying ahead of the competition is no small feat. GoMobile, a telecommunications company, understood this challenge all too well.

brand telemarketing

Brand awareness is a key part of business success. After all, if people don’t know who you are, they can’t possibly utilise your business’ products or services! So let’s look at how to go about building vital brand awareness. Our suggestions might surprise you. Find out how Taste of Harmony did it!

Customer Service

Think telemarketing is all about the hard sell? Not these days.
Modern marketing has evolved beyond pushy sales tactics. Now, it’s all about building brand awareness, understanding your customers, and delivering exceptional value.
Learn about the many benefits of telemarking for your business below.

At the end of the day, you have no control over how many competitors you have or how they run their business. But you do have total control over your brand, your marketing, and your services. Instead of wasting time and energy worrying about what the competition is up to, focus on the things you can do to help your business succeed.

Fundraising campaigns are a lifeline for many charities. Yet in uncertain times it can be hard to test interest from donors. Here’s how you can still do it.

The importance of a sales pipeline

How’s the sales pipeline looking for your business?
Do you have a steady stream of potential customers to work through, or is it more of a trickle?
If you constantly find yourself having to down tools and head off in search of new leads, you may need to put some work into building your pipeline.
We’ll share just how valuable a hot sales pipeline can be for your business and show you one of the easiest ways to start building it.

keys in hand

Lockdown restrictions are no joke. Those businesses able to trade, including real estate, must find new ways, as previous successful marketing tactics are thrown out the window. You may be thinking this not time to drive the business forward. But that is where you are wrong. Read on and we will share a powerful initiative you can deploy in level 3 and 4. Right now, may be the perfect time to market your business.

Our investment in hiring local businesspeople to do lead generation has paid off time and time again when undertaking campaigns for the technology sector.

New Zealand has now been in lockdown for a week and we’ve all been busy preparing to do things differently in many respects. Most of us are working from home (WFH the new 2020 acronym), mitigating the family requirements fully blended with work responsibilities, and trying not to freak out about how we all ended […]

Sadly, it often takes a bad experience with a telemarketing service to appreciate a good one. One of the most constant pieces of feedback we get from new clients is the difference they experience working with us compared with their previous lead generation partners. In our latest case study, Brendan Drury, Orbit World Travel’s Managing […]

I know. It seems a bit odd for me to be warning you about getting the most out of your prospect list, especially as that’s what I’m always telling you to do! However, that’s exactly the problem one of our clients recently had after engaging us to generate leads for their sales team. Keen to […]

We’ve just published our first Hot Leads ‘Essential Guide’ to Lead Generation. It’s packed full of practical, step-by-step ‘need to know’ stuff that you well…need to know, to run a telemarketing campaign that will seriously boost your sales pipeline. As written by the experts (that’s us). Why do you need to read up on telemarketing? Isn’t […]

We do a lot of work in the not-for-profit (NFP) sector. And while all our clients are important to us, I must admit that helping others ‘do good’ gives us a big case of the warm fuzzies. There are countless businesses and organisations doing wonderful work in New Zealand, so trying to catch the attention […]

Having a great pipeline of properties is the lifeblood of any successful real estate business. Of any business, really. I repeatedly hear of property agents taking a passive approach to building their sales pipelines and wondering why they aren’t doing as well as others. They try everything (including passive tactics like social media, Google AdWords […]

Let’s face it, as a business owner you probably don’t place as much value on your data as you think. Just take a look at your accounting system, vs. your sales system, vs. your marketing system. Yep, your sales team want to make sales. But they aren’t worried about updating the bill payer. Your accountant just wants the books […]

I know. It seems a bit odd for me to be warning you about getting the most out of your prospect list, especially as that’s what I’m always telling you to do! However, that’s exactly the problem one of our clients recently had after engaging us to generate leads for their sales team. Keen to […]