Blog

man and woman smiling

Bridging the sales-marketing divide – a dating analogy

In the world of business, the relationship between sales and marketing can sometimes feel like a rocky romance. In this blog we do a dating reveal of how these two can build a happy relationship.
resilient business

Navigating tough times – making the most of 2024

As we move into quarter two of the year, it's evident that businesses in New Zealand are bracing themselves for the possibility of an uphill battle. Just what can we do to make our businesses more resilient?

Dialling for success: how Hot Leads
revolutionised Harcourts Grenadier’s real estate game

In the fast-paced world of real estate, staying ahead of the competition and keeping sales pipelines healthy is a constant challenge. This was also true for Harcourts Grenadier.

Unlocking success in real estate: the power of telemarketing for lead generation

In New Zealand's competitive real estate landscape, telemarketing for lead generation has proven to be a game-changer. The results speak for themselves, highlighting the transformative potential of telemarketing in this dynamic market.

Revolutionising telecommunication sales:
the GoMobile & Hot Leads success story

In the ever-evolving landscape of the telecommunications industry, staying ahead of the competition is no small feat. GoMobile, a telecommunications company, understood this challenge all too well.
brand telemarketing

Rebuilding brand awareness in a post pandemic world

Brand awareness is a key part of business success. After all, if people don’t know who you are, they can’t possibly utilise your business’ products or services! So let's look at how to go about building vital brand awareness. Our suggestions might surprise you. Find out how Taste of Harmony did it!
Customer Service

The benefits of telemarketing – more than just sales

Think telemarketing is all about the hard sell? Not these days. Modern marketing has evolved beyond pushy sales tactics. Now, it’s all about building brand awareness, understanding your customers, and delivering exceptional value. Learn about the many benefits of telemarking for your business below.

Why you shouldn’t let competition in business bring you down

At the end of the day, you have no control over how many competitors you have or how they run their business. But you do have total control over your brand, your marketing, and your services. Instead of wasting time and energy worrying about what the competition is up to, focus on the things you can do to help your business succeed.

How to test interest in an uncertain market

Fundraising campaigns are a lifeline for many charities. Yet in uncertain times it can be hard to test interest from donors. Here’s how you can still do it.
The importance of a sales pipeline

The importance of a sales pipeline

How’s the sales pipeline looking for your business? Do you have a steady stream of potential customers to work through, or is it more of a trickle? If you constantly find yourself having to down tools and head off in search of new leads, you may need to put some work into building your pipeline. We’ll share just how valuable a hot sales pipeline can be for your business and show you one of the easiest ways to start building it.
keys in hand

Boost your real estate sales and marketing during lockdown

Lockdown restrictions are no joke. Those businesses able to trade, including real estate, must find new ways, as previous successful marketing tactics are thrown out the window. You may be thinking this not time to drive the business forward. But that is where you are wrong. Read on and we will share a powerful initiative you can deploy in level 3 and 4. Right now, may be the perfect time to market your business.

“Our product is way too technical. External lead generation consultants just wouldn’t ‘get’ IT.”

Our investment in hiring local businesspeople to do lead generation has paid off time and time again when undertaking campaigns for the technology sector.

How will your business perform during, and in the wake of, COVID19

This is a time we have not experienced before and we are facing our own unique challenges, but Kiwis are resourceful by nature – tap into your can-do and make the best of the now.
Night and day - the Hot Leads' difference

Like night and day. The Hot Leads’ difference.

Brendan Drury, Orbit World Travel’s Managing Director said: “From my perspective, the difference between using Hot Leads and our results from the previous two to three years is like comparing night and day.”

Unplug the potential of your prospect list with care!

We loved working with Master Plumbers and were delighted to be behind boosting their membership numbers, even if we stretched the capacity of their sales team. Sorry – not sorry! “It would be fair to say that we were very surprised by the level of engagement,” said Margaret Dawson, Operations Manager for Master Plumbers, “and probably a bit under-prepared for it!” If you’d like to read more about the Master Plumbers campaign, then check out this case study.

Sales and marketing pro? Or absolute beginner? Here’s our FREE 7-step guide to using telemarketing to run a brilliant lead generation campaign.

It doesn’t matter if you’re an experienced sales or marketing manager looking for new tips to boost your campaign outcomes, or you’re just exploring the possibilities for your business and want to understand the process. Either way, we’ve got you covered. Because one thing is for certain - when you download and read our FREE eBook you’ll improve your know-how.

Helping the not-for-profit sector keep their ROI in the pink!

We recently had a chance to help New Zealand’s Breast Cancer Awareness Foundation. Like most NFPs, they need to be sure every marketing initiative is targeted and cost effective. In the end, one in every four organisations that registered for Pink for a Day came from the people we called.
keys to the house

So, how’s that real estate pipeline looking? Hot, or not?

We ran two 40-hour Team Davis campaigns, generated 27 qualified appointments, and identified a significant number of ‘warm’ leads for Team Davis to nurture and as Steve said, we grew their marketing list. Shows you the importance of a hot pipeline!
Screaming man

Dishing the dirt on unclean data

Lead generation is our business, so we see a lot of data. And sadly, we spend a disproportionate amount of our time correcting that data before we can get on with contacting with your prospects.
Microphone

Event full or half full: your guide to generating RSVPs

We’ve all been there. You generate lots of hype about your event, and everything for the big day has been well organised. But all you end up with is a big space with lots of empty chairs, and piles of uncollected registrant name tags. It’s not a good look for attendees, and it certainly doesn’t feel good as the event organiser. So, how did you get there?
man and woman smiling

In the world of business, the relationship between sales and marketing can sometimes feel like a rocky romance. In this blog we do a dating reveal of how these two can build a happy relationship.

resilient business

As we move into quarter two of the year, it’s evident that businesses in New Zealand are bracing themselves for the possibility of an uphill battle. Just what can we do to make our businesses more resilient?

In the fast-paced world of real estate, staying ahead of the competition and keeping sales pipelines healthy is a constant challenge. This was also true for Harcourts Grenadier.

In New Zealand’s competitive real estate landscape, telemarketing for lead generation has proven to be a game-changer. The results speak for themselves, highlighting the transformative potential of telemarketing in this dynamic market.

In the ever-evolving landscape of the telecommunications industry, staying ahead of the competition is no small feat. GoMobile, a telecommunications company, understood this challenge all too well.

brand telemarketing

Brand awareness is a key part of business success. After all, if people don’t know who you are, they can’t possibly utilise your business’ products or services! So let’s look at how to go about building vital brand awareness. Our suggestions might surprise you. Find out how Taste of Harmony did it!

Customer Service

Think telemarketing is all about the hard sell? Not these days.
Modern marketing has evolved beyond pushy sales tactics. Now, it’s all about building brand awareness, understanding your customers, and delivering exceptional value.
Learn about the many benefits of telemarking for your business below.

At the end of the day, you have no control over how many competitors you have or how they run their business. But you do have total control over your brand, your marketing, and your services. Instead of wasting time and energy worrying about what the competition is up to, focus on the things you can do to help your business succeed.

Fundraising campaigns are a lifeline for many charities. Yet in uncertain times it can be hard to test interest from donors. Here’s how you can still do it.

The importance of a sales pipeline

How’s the sales pipeline looking for your business?
Do you have a steady stream of potential customers to work through, or is it more of a trickle?
If you constantly find yourself having to down tools and head off in search of new leads, you may need to put some work into building your pipeline.
We’ll share just how valuable a hot sales pipeline can be for your business and show you one of the easiest ways to start building it.

keys in hand

Lockdown restrictions are no joke. Those businesses able to trade, including real estate, must find new ways, as previous successful marketing tactics are thrown out the window. You may be thinking this not time to drive the business forward. But that is where you are wrong. Read on and we will share a powerful initiative you can deploy in level 3 and 4. Right now, may be the perfect time to market your business.

Our investment in hiring local businesspeople to do lead generation has paid off time and time again when undertaking campaigns for the technology sector.

This is a time we have not experienced before and we are facing our own unique challenges, but Kiwis are resourceful by nature – tap into your can-do and make the best of the now.

Night and day - the Hot Leads' difference

Brendan Drury, Orbit World Travel’s Managing Director said: “From my perspective, the difference between using Hot Leads and our results from the previous two to three years is like comparing night and day.”

We loved working with Master Plumbers and were delighted to be behind boosting their membership numbers, even if we stretched the capacity of their sales team. Sorry – not sorry!

“It would be fair to say that we were very surprised by the level of engagement,” said Margaret Dawson, Operations Manager for Master Plumbers, “and probably a bit under-prepared for it!”

If you’d like to read more about the Master Plumbers campaign, then check out this case study.

It doesn’t matter if you’re an experienced sales or marketing manager looking for new tips to boost your campaign outcomes, or you’re just exploring the possibilities for your business and want to understand the process.

Either way, we’ve got you covered. Because one thing is for certain – when you download and read our FREE eBook you’ll improve your know-how.

We recently had a chance to help New Zealand’s Breast Cancer Awareness Foundation. Like most NFPs, they need to be sure every marketing initiative is targeted and cost effective. In the end, one in every four organisations that registered for Pink for a Day came from the people we called.

keys to the house

We ran two 40-hour Team Davis campaigns, generated 27 qualified appointments, and identified a significant number of ‘warm’ leads for Team Davis to nurture and as Steve said, we grew their marketing list. Shows you the importance of a hot pipeline!

Screaming man

Lead generation is our business, so we see a lot of data. And sadly, we spend a disproportionate amount of our time correcting that data before we can get on with contacting with your prospects.

Microphone

We’ve all been there. You generate lots of hype about your event, and everything for the big day has been well organised. But all you end up with is a big space with lots of empty chairs, and piles of uncollected registrant name tags.

It’s not a good look for attendees, and it certainly doesn’t feel good as the event organiser. So, how did you get there?