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Why telemarketing works for Jane

Last week you met John. He reckons telemarketing doesn’t work. But if that’s the case, why do so many other business owners, sales and marketing managers, and entrepreneurs swear by it as a highly successful lead gen activity? Meet Jane. She…

Why telemarketing won’t work for John

Meet John. He wants to do a telemarketing campaign. He’s never done one before; he’s not even sure if it’s going to work. But he wants to do it right now, and most definitely on the cheap. So, he’s going to organise it himself. Let’s…

We set our recruitment bar high. Would you make the cut?

We are the best paying lead generation company in New Zealand. Our clients have high expectations of us, so naturally, we have equally high expectations of our people. It will come as no surprise that we’re super picky about who joins our…

Get Santa’s elves busy on your New Year’s pipeline!

I know I blogged on this just a few weeks ago, but seriously, given the time of the year this is a topic worth revisiting. The New Year period can be sluggish and stressful for many businesses. Staff holidays and shutdown time can take…

How can you turn lead gen ‘speed-dating’ into a lasting relationship?

We’ve all seen it happen. Your best friend is newly single, and they embark on all sorts of knee-jerk strategies to quickly find a new beau. And we see businesses do it all the time too. They run a short-term lead gen campaign to find an…

Is running an in-house lead gen team costing you more than you think?

We get it. It’s tempting to bring your lead generation activities under the one in-house umbrella to help drive down expenses and maintain control. But before you race out and start recruiting, there are two things you should consider: 1.…

The top 3 golden rules of data

As a sales, marketing and lead generation professional, I’ve learned that there are three golden rules to gaining qualified leads and creating a reliable sales pipeline. And they all relate to data. WHO is the relevant decision maker?…

Bad telemarketing vs intelligent lead generation

We know that ‘telemarketing’ has a bad rep. It conjures up visions of tightly-packed call centres with clinically symmetrical desks, and perfectly aligned dividers. It makes you think of automated dialling systems, and transient individuals…

What’s the magic number for lead gen cold calls per day?

The more, the better There’s the ‘as many as possible’ crowd, who value quantity over quality. We’re talking 100-120 calls per day. And sure, that works, in its own way. But it’s hard work, and apart from a very few exceptional…

Is Christmas really a dead period for new business prospecting? Think again.

It’s only October, and frighteningly, I’ve spotted Christmas decorations and advertising going up already. I call this the ‘Christmas creep,' as the season seems to start earlier every year. For many retailers, Christmas shopping accounts…

Last week you met John. He reckons telemarketing doesn’t work. But if that’s the case, why do so many other business owners, sales and marketing managers, and entrepreneurs swear by it as a highly successful lead gen activity? Meet Jane. She runs her own successful business and sees telemarketing as a smart strategy for growing her […]

Meet John. He wants to do a telemarketing campaign. He’s never done one before; he’s not even sure if it’s going to work. But he wants to do it right now, and most definitely on the cheap. So, he’s going to organise it himself. Let’s think of John’s telemarketing campaign in terms of a running […]

We are the best paying lead generation company in New Zealand. Our clients have high expectations of us, so naturally, we have equally high expectations of our people. It will come as no surprise that we’re super picky about who joins our team. Why? Well, we recruit people who differentiate us from the big, impersonal […]

I know I blogged on this just a few weeks ago, but seriously, given the time of the year this is a topic worth revisiting. The New Year period can be sluggish and stressful for many businesses. Staff holidays and shutdown time can take a big toll on company finances, so it’s always critical to […]

We’ve all seen it happen. Your best friend is newly single, and they embark on all sorts of knee-jerk strategies to quickly find a new beau. And we see businesses do it all the time too. They run a short-term lead gen campaign to find an instant solution for a current problem. For example, there’s […]

We get it. It’s tempting to bring your lead generation activities under the one in-house umbrella to help drive down expenses and maintain control. But before you race out and start recruiting, there are two things you should consider: 1. What is the actual cost of having internal resources that you pay week in, week out? 2. […]

As a sales, marketing and lead generation professional, I’ve learned that there are three golden rules to gaining qualified leads and creating a reliable sales pipeline. And they all relate to data. WHO is the relevant decision maker? What’s their direct dial or mobile number, and email address? WHERE is the decision maker located? Are they in […]

We know that ‘telemarketing’ has a bad rep. It conjures up visions of tightly-packed call centres with clinically symmetrical desks, and perfectly aligned dividers. It makes you think of automated dialling systems, and transient individuals who earn minimum wages and have little enthusiasm for the product or service their client has to offer. And it […]

The more, the better There’s the ‘as many as possible’ crowd, who value quantity over quality. We’re talking 100-120 calls per day. And sure, that works, in its own way. But it’s hard work, and apart from a very few exceptional telemarketers, maintaining this call rate is an unrealistic and unsustainable goal unless you are […]

It’s only October, and frighteningly, I’ve spotted Christmas decorations and advertising going up already. I call this the ‘Christmas creep,’ as the season seems to start earlier every year. For many retailers, Christmas shopping accounts for between 40-80% of their annual sales, so it’s all good news for them as their customers get hyped up […]