When Hot Leads first met with Treadway, they were looking not only to generate more sales leads but to get in front of their ideal customers – something which had previously proven difficult.
At only 20 hours a week and within 6 months Hot Leads generated millions of dollars of opportunities for Treadway’s sales pipeline.
Lockdown restrictions are no joke. Those businesses able to trade, including real estate, must find new ways, as previous successful marketing tactics are thrown out the window. You may be thinking this not time to drive the business forward. But that is where you are wrong. Read on and we will share a powerful initiative you can deploy in level 3 and 4. Right now, may be the perfect time to market your business.
Pukekohe agent, Neil Sharpe, recently discovered his marketing needed a more strategic approach. Auckland had entered a level 4 lockdown and all the usual methods of open homes and meeting in person were off the table.
So, he turned to a method that would allow him to keep marketing during lockdown restrictions.
“In the last three months, Hot Leads has made 98 appointments for our agents. The meetings have resulted in two sales, and we’ve secured five new listings. Even if a prospect isn’t ready to list their property, we know they are going to and can nurture the relationship until they’re ready to commit. These are opportunities we wouldn’t have had otherwise. Our management teams are all very pleased with how the campaign is tracking, and Hot Leads has most definitely exceeded our expectations.”
To fill the gap in their lead generation process, Glen of ecommbi engaged Hot Leads. “We had worked with them before, and knew they had the skills and experience to set up and manage campaigns, segment and mine the data, and critically, have robust conversations with the targets that we had identified as hot prospects.”
This is a time we have not experienced before and we are facing our own unique challenges, but Kiwis are resourceful by nature – tap into your can-do and make the best of the now.
One particular event series, scheduled for late 2019, wasn’t attracting enough attendees to make it viable. It became apparent that Fusion5 needed a little help. Gareth asked Hot Leads to help out to make their event a success!
Brendan says that Hot Leads’ skills and experience have generated much higher value business leads for the business.
“We’ve seen a vast improvement in the results compared with our previous efforts. I would safely say there’s been at least a 25% increase in the quality of the appointments they’ve made for us.”
There’s an art to successfully calling and initiating a positive relationship with someone who is, let’s face it, a total stranger.
If their first perception is that you’re a telemarketer reading a script at full speed, you’ve lost an opportunity. And in all likelihood, you won’t win back any lost ground during the course of the call.
Jane’s keen to gain more clients. She’s going to do a lead gen campaign which combines social media and telemarketing to introduce prospects to her services and products.
As we did with John, let’s think of Jane’s telemarketing campaign in terms of a running a race. An event which generally requires training, strategy, and commitment. Find out how she wins.
We specialise in telemarketing & telesales, fundraising & event support, as well as database acquisition. Our services include market research, sales promotions, appointment setting and customer surveys. To see how we can help you get hot leads, read more…
