Brand awareness is a key part of business success. After all, if people don’t know who you are, they can’t possibly utilise your business’ products or services! So let’s look at how to go about building vital brand awareness. Our suggestions might surprise you. Find out how Taste of Harmony did it!

Think telemarketing is all about the hard sell? Not these days.
Modern marketing has evolved beyond pushy sales tactics. Now, it’s all about building brand awareness, understanding your customers, and delivering exceptional value.
Learn about the many benefits of telemarking for your business below.

At the end of the day, you have no control over how many competitors you have or how they run their business. But you do have total control over your brand, your marketing, and your services. Instead of wasting time and energy worrying about what the competition is up to, focus on the things you can do to help your business succeed.

Fundraising campaigns are a lifeline for many charities. Yet in uncertain times it can be hard to test interest from donors. Here’s how you can still do it.

How’s the sales pipeline looking for your business?
Do you have a steady stream of potential customers to work through, or is it more of a trickle?
If you constantly find yourself having to down tools and head off in search of new leads, you may need to put some work into building your pipeline.
We’ll share just how valuable a hot sales pipeline can be for your business and show you one of the easiest ways to start building it.

Lockdown restrictions are no joke. Those businesses able to trade, including real estate, must find new ways, as previous successful marketing tactics are thrown out the window. You may be thinking this not time to drive the business forward. But that is where you are wrong. Read on and we will share a powerful initiative you can deploy in level 3 and 4. Right now, may be the perfect time to market your business.

Our investment in hiring local businesspeople to do lead generation has paid off time and time again when undertaking campaigns for the technology sector.

This is a time we have not experienced before and we are facing our own unique challenges, but Kiwis are resourceful by nature – tap into your can-do and make the best of the now.

Brendan Drury, Orbit World Travel’s Managing Director said: “From my perspective, the difference between using Hot Leads and our results from the previous two to three years is like comparing night and day.”

We loved working with Master Plumbers and were delighted to be behind boosting their membership numbers, even if we stretched the capacity of their sales team. Sorry – not sorry!

“It would be fair to say that we were very surprised by the level of engagement,” said Margaret Dawson, Operations Manager for Master Plumbers, “and probably a bit under-prepared for it!”

If you’d like to read more about the Master Plumbers campaign, then check out this case study.