There’s an art to successfully calling and initiating a positive relationship with someone who is, let’s face it, a total stranger.
If their first perception is that you’re a telemarketer reading a script at full speed, you’ve lost an opportunity. And in all likelihood, you won’t win back any lost ground during the course of the call.
Jane’s keen to gain more clients. She’s going to do a lead gen campaign which combines social media and telemarketing to introduce prospects to her services and products.
As we did with John, let’s think of Jane’s telemarketing campaign in terms of a running a race. An event which generally requires training, strategy, and commitment. Find out how she wins.
John is doomed to fail. Without a decent list he’s wasting time and effort. With poor quality and/or inadequately trained low-cost resources his prospects won’t engage. And by not thinking through an offer carefully tailored to his target market, the campaign conversion rate will be low. Instead of saving, he will waste time, money and effort doing a lousy job.
We are the best paying lead generation company in New Zealand. Our clients have high expectations of us, so naturally, we have equally high expectations of our people. It will come as no surprise that we’re super picky about who joins our team.
Don’t put off dealing with your data until after Christmas, do it now. Start the new year as you plan to continue, with a strong pipeline well fueled with accurate data.
We’ve all seen it happen. Your best friend is newly single, and they embark on all sorts of knee-jerk strategies to quickly find a new beau.
And we see businesses do it all the time too. They run a short-term lead gen campaign to find an instant solution for a current problem.
Tempting as it is to have resource to call on at the ready, we take a look at the hidden costs of running an in-house lead gen team and how it stacks up with ours at Hot Leads.
There are three golden rules to gaining qualified leads and creating a reliable sales pipeline. And they all relate to data. Do you know what they are?
We know that ‘telemarketing’ has a bad rep. It conjures up visions of tightly-packed call centres with clinically symmetrical desks, and perfectly aligned dividers. It makes you think of automated dialing systems, and it definitely says ‘paint by numbers’ telemarketing scripts.
Instead of concentrating on the number of outgoing calls, how about turning it around and looking at the number of quality leads generated as your defining metric?
When you’re setting up your campaign KPIs, start at the end of the process. Ask yourself what you need to provide in order to make your lead generation campaign more effective.
We specialise in telemarketing & telesales, fundraising & event support, as well as database acquisition. Our services include market research, sales promotions, appointment setting and customer surveys. To see how we can help you get hot leads, read more…
