We’ve all been there. You generate lots of hype about your event, and everything for the big day has been well organised. But all you end up with is a big space with lots of empty chairs, and piles of uncollected registrant name tags.

It’s not a good look for attendees, and it certainly doesn’t feel good as the event organiser. So, how did you get there?

Ok, you’re ready to run your first lead generation campaign. You’ve got a targeted and accurate database, a compelling offer and a convincing script. And of course, it goes without saying that you have a professional lead gen team to make the calls, then nurture your pipeline.

But you feel like there’s something missing.

You’re right, there is. Check out our list.

Jane’s keen to gain more clients. She’s going to do a lead gen campaign which combines social media and telemarketing to introduce prospects to her services and products.

As we did with John, let’s think of Jane’s telemarketing campaign in terms of a running a race. An event which generally requires training, strategy, and commitment. Find out how she wins.

We are the best paying lead generation company in New Zealand. Our clients have high expectations of us, so naturally, we have equally high expectations of our people. It will come as no surprise that we’re super picky about who joins our team.

We’ve all seen it happen. Your best friend is newly single, and they embark on all sorts of knee-jerk strategies to quickly find a new beau.

And we see businesses do it all the time too. They run a short-term lead gen campaign to find an instant solution for a current problem.

There are three golden rules to gaining qualified leads and creating a reliable sales pipeline. And they all relate to data. Do you know what they are?

Instead of concentrating on the number of outgoing calls, how about turning it around and looking at the number of quality leads generated as your defining metric?

When you’re setting up your campaign KPIs, start at the end of the process. Ask yourself what you need to provide in order to make your lead generation campaign more effective.