Entries by Lisa Barker

The Cerebral Palsy Society of New Zealand Incorporated is a registered charity. Their mission is to enhance the lives of people with cerebral palsy in New Zealand, by enabling them to make their own choices. The Society is reliant on the goodwill and generosity of corporate sponsors and individuals to make this possible. Project Steptember […]

Netbyte is the original digital agency, and pioneers of website development and masters of online strategy since 1995. Twenty years on, they still believe that your website should be the centre of your marketing efforts. Their focus is firmly on helping their clients connect with customers and prospects, and essentially “Transforming Business Relationships®”. Problem Like […]

Parnell Inc. is an Incorporated Society whose activities are funded, via a partnership programme with Auckland City Council, by commercial ratepayers within Parnell Inc.’s boundary area. Their objective is to be the collective voice of Parnell and a strong advocate for business in the area, with an overall aim of fostering economic success. Project Parnell […]

Sales and marketing pro? Or absolute beginner? Here’s our FREE 7-step guide to using telemarketing to run a brilliant lead generation campaign.

We’ve just published our first Hot Leads ‘Essential Guide’ to Lead Generation. It’s packed full of practical, step-by-step ‘need to know’ stuff that you well…need to know, to run a telemarketing campaign that will seriously boost your sales pipeline. As written by the experts (that’s us). Why do you need to read up on telemarketing? Isn’t […]

Helping the not-for-profit sector keep their ROI in the pink!

We do a lot of work in the not-for-profit (NFP) sector. And while all our clients are important to us, I must admit that helping others ‘do good’ gives us a big case of the warm fuzzies. There are countless businesses and organisations doing wonderful work in New Zealand, so trying to catch the attention […]

So, how’s that real estate pipeline looking? Hot, or not?

Having a great pipeline of properties is the lifeblood of any successful real estate business. Of any business, really. I repeatedly hear of property agents taking a passive approach to building their sales pipelines and wondering why they aren’t doing as well as others. They try everything (including passive tactics like social media, Google AdWords […]

Dishing the dirt on unclean data.

Let’s face it, as a business owner you probably don’t place as much value on your data as you think. Just take a look at your accounting system, vs. your sales system, vs. your marketing system. Yep, your sales team want to make sales. But they aren’t worried about updating the bill payer. Your accountant just wants the books […]

Unplug the potential of your prospect list with care!

I know. It seems a bit odd for me to be warning you about getting the most out of your prospect list, especially as that’s what I’m always telling you to do! However, that’s exactly the problem one of our clients recently had after engaging us to generate leads for their sales team. Keen to […]