Master Plumbers purchased a contact list of plumbing company owners in New Zealand. At first, they considered working through the names themselves to identify prospects. But soon realised that their resources were limited, and the process would be too slow.
Following the suggestion of a business partner, Greg Wallace, Chief Executive for Master Plumbers, approached Hot Leads.
Not only did Hot Leads help the Chamber deliver a great event turnout, but over the course of the project they cleansed and expanded the membership contacts database. “They effectively extended our network,” says Catie.
MBS started off by asking Hot Leads to design and execute a test campaign in selected South Auckland suburbs. The strategy worked on having in-depth conversations with business owners about their existing security technology and monitoring. Mark was run off his feet attending appointments the test campaign set up for him.
Telemarketing proved to be the Society’s most successful tactic for gaining support from the corporate sector and generated the highest rate of return. Impressed with the outcome, the Society commissioned Hot Leads to continue their good work on a larger scale.
From the outset, the team at Netbyte was impressed with how well Lisa Baker, Director of Hot Leads, understood the sales and business process. Importantly, her consultants were all experienced sales professionals with a thorough understanding of New Zealand’s geographic and business landscape.
The Society’s marketing and voting process had rigid timelines. They had an extensive database of businesses and landlords to follow-up, confirm receipt of their voting pack and encourage participation by casting their vote. However, the Society’s internal resources were limited.
We specialise in telemarketing & telesales, fundraising & event support, as well as database acquisition. Our services include market research, sales promotions, appointment setting and customer surveys. To see how we can help you get hot leads, read more…
