MB Security Ltd is a small family-run business providing residential, commercial and industrial security solutions. They’ve offered everything from high-end security systems, CCTV, network video recorders to 24/7 critical plant equipment monitoring, to over 1,000 clients throughout the Auckland region in the past ten years. MBS focuses on delivering both a tailored, personalised service and premium results.
Getting up close and personal
MBS already had a good representation in South Auckland, and enjoyed some existing brand awareness. They have competitive monthly security monitoring fees, and supply superior quality equipment. But Director Mark Bailey wanted to generate leads based on more than material value. He wanted the opportunity to talk face to face with a client about how MBS could meet their particular, unique needs.
MBS asked Hot Leads to get appointments where Mark could visit and discuss the company’s hands-on approach. He wanted clients who would walk him through their security issues, and work with him to design a solution suited exactly to their property or business.
Enter Hot Leads
MBS started off by asking Hot Leads to design and execute a test campaign in selected South Auckland suburbs. The strategy worked on having in-depth conversations with business owners about their existing security technology and monitoring. Mark was run off his feet attending appointments the test campaign set up for him. “I liked how simple it was to deal with Hot Leads. And the professional, friendly and kiwi manner in which their contractors represented my business.”
The test campaign won MBS new customers wanting alarm monitoring services, and also several sales for upgrading or replacing existing alarm systems. “Monitoring services are our bread and butter revenue. And new security technology installations is where we make good money,” said Mark. It also generated a good number of strong future prospects who will come to MBS when their existing security contracts close.
Better than expected outcomes
MBS is delighted with the results, which delivered a substantial amount of new clients into the business. They now run regular appointment setting campaigns in different suburbs, so Hot Leads succeeded in extending the MBS brand into other locations.
Mark is a happy man. “Our marketing spend, compared to business won through Hot Leads’ campaigning, represents a powerful ROI. Now Hot Leads are an integral part of our marketing drive.”