There are three golden rules to gaining qualified leads and creating a reliable sales pipeline. And they all relate to data. Do you know what they are?
We know that ‘telemarketing’ has a bad rep. It conjures up visions of tightly-packed call centres with clinically symmetrical desks, and perfectly aligned dividers. It makes you think of automated dialing systems, and it definitely says ‘paint by numbers’ telemarketing scripts.
Instead of concentrating on the number of outgoing calls, how about turning it around and looking at the number of quality leads generated as your defining metric?
When you’re setting up your campaign KPIs, start at the end of the process. Ask yourself what you need to provide in order to make your lead generation campaign more effective.
A commitment to regular and consistent prospecting ensures that your sales pipeline never runs dry. People go on holidays; sales pipelines don’t!
We specialise in telemarketing & telesales, fundraising & event support, as well as database acquisition. Our services include market research, sales promotions, appointment setting and customer surveys. To see how we can help you get hot leads, read more…
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