We’ve all been there. You generate lots of hype about your event, and everything for the big day has been well organised. But all you end up with is a big space with lots of empty chairs, and piles of uncollected registrant name tags.
It’s not a good look for attendees, and it certainly doesn’t feel good as the event organiser. So, how did you get there?
One of the most short-sighted things you can do in business is to rest on your laurels once you’ve completed a successful sales campaign. And it’s also a waste of the time, money and effort you’ve invested in getting that far. Rather than making a cold start each time you get worried about sales revenue, it’s easier to build on the momentum you’ve already achieved.
Ok, you’re ready to run your first lead generation campaign. You’ve got a targeted and accurate database, a compelling offer and a convincing script. And of course, it goes without saying that you have a professional lead gen team to make the calls, then nurture your pipeline.
But you feel like there’s something missing.
You’re right, there is. Check out our list.
There’s an art to successfully calling and initiating a positive relationship with someone who is, let’s face it, a total stranger.
If their first perception is that you’re a telemarketer reading a script at full speed, you’ve lost an opportunity. And in all likelihood, you won’t win back any lost ground during the course of the call.
Jane’s keen to gain more clients. She’s going to do a lead gen campaign which combines social media and telemarketing to introduce prospects to her services and products.
As we did with John, let’s think of Jane’s telemarketing campaign in terms of a running a race. An event which generally requires training, strategy, and commitment. Find out how she wins.
John is doomed to fail. Without a decent list he’s wasting time and effort. With poor quality and/or inadequately trained low-cost resources his prospects won’t engage. And by not thinking through an offer carefully tailored to his target market, the campaign conversion rate will be low. Instead of saving, he will waste time, money and effort doing a lousy job.
We are the best paying lead generation company in New Zealand. Our clients have high expectations of us, so naturally, we have equally high expectations of our people. It will come as no surprise that we’re super picky about who joins our team.
Don’t put off dealing with your data until after Christmas, do it now. Start the new year as you plan to continue, with a strong pipeline well fueled with accurate data.
We’ve all seen it happen. Your best friend is newly single, and they embark on all sorts of knee-jerk strategies to quickly find a new beau.
And we see businesses do it all the time too. They run a short-term lead gen campaign to find an instant solution for a current problem.
Tempting as it is to have resource to call on at the ready, we take a look at the hidden costs of running an in-house lead gen team and how it stacks up with ours at Hot Leads.
We specialise in telemarketing & telesales, fundraising & event support, as well as database acquisition. Our services include market research, sales promotions, appointment setting and customer surveys. To see how we can help you get hot leads, read more…
