We recently had a chance to help New Zealand’s Breast Cancer Awareness Foundation. Like most NFPs, they need to be sure every marketing initiative is targeted and cost effective. In the end, one in every four organisations that registered for Pink for a Day came from the people we called.
We ran two 40-hour Team Davis campaigns, generated 27 qualified appointments, and identified a significant number of ‘warm’ leads for Team Davis to nurture and as Steve said, we grew their marketing list. Shows you the importance of a hot pipeline!
Lead generation is our business, so we see a lot of data. And sadly, we spend a disproportionate amount of our time correcting that data before we can get on with contacting with your prospects.
We’ve all been there. You generate lots of hype about your event, and everything for the big day has been well organised. But all you end up with is a big space with lots of empty chairs, and piles of uncollected registrant name tags.
It’s not a good look for attendees, and it certainly doesn’t feel good as the event organiser. So, how did you get there?
One of the most short-sighted things you can do in business is to rest on your laurels once you’ve completed a successful sales campaign. And it’s also a waste of the time, money and effort you’ve invested in getting that far. Rather than making a cold start each time you get worried about sales revenue, it’s easier to build on the momentum you’ve already achieved.
Ok, you’re ready to run your first lead generation campaign. You’ve got a targeted and accurate database, a compelling offer and a convincing script. And of course, it goes without saying that you have a professional lead gen team to make the calls, then nurture your pipeline.
But you feel like there’s something missing.
You’re right, there is. Check out our list.
We specialise in telemarketing & telesales, fundraising & event support, as well as database acquisition. Our services include market research, sales promotions, appointment setting and customer surveys. To see how we can help you get hot leads, read more…
