In today’s competitive fundraising landscape, charities are facing more pressure than ever. The cost of acquiring new donors is rising, compliance regulations are tightening, and one-off givers are harder to convert into long-term supporters. But there’s good news – quiz funnels are quietly becoming one of the most powerful (and fun) tools for donor acquisition.
Why the old ways are falling short
Traditional donor acquisition methods – cold data lists, static forms, even some events, often deliver mixed results. They can be expensive, hard to track, and, with the 2026 Privacy Act updates looming, increasingly risky if not fully permission-based.
And let’s face it: people are overwhelmed by information and burned out on generic asks.
That’s where quiz funnels come in.
So, what is a quiz funnel?
A quiz funnel is an interactive experience that draws people in with a fun or intriguing quiz – something like:
- “What kind of impact hero are you?”
- “How much do you know about your local rescue services?”
- “Which animal rescue personality matches you?”
Once someone completes the quiz, they’re presented with a message tailored to their answers – plus an opportunity to take action, like joining your mailing list, donating, or signing up to learn more. And if you’re using involveme, those leads are sent straight to our experienced NZ-based fundraisers at Hot Leads to follow up with warm, personalised conversations.
What the data says: quiz funnels vs traditional channels
Let’s break down how quiz funnels stack up:
| Metric | Quiz Funnels | Traditional Methods |
|---|---|---|
| Retention Rate | ~53% | ~40–45% |
| Lifetime Donor Value | +77% for recurring online donors | Lower average per donor |
| Lead Volume | +40% more | Smaller, costlier |
| Lead Quality | Highly segmented | Less targeted |
| Conversion Rate | 388–490% increase (in case studies) | Slower, inconsistent |
| Compliance | Privacy Act 2026 ready | Often risky with cold data |
Why they work so well
Quiz funnels work because they’re engaging and useful for your audience, and valuable for your organisation. Here’s what makes them tick:
- People love interactive content. Quizzes can have completion rates of 70–90%.
- You get real, permission-based data. All responses are from people who opt in and want to hear from you.
- It’s not just fun, it’s strategic. The answers people give help segment and personalise future outreach.
- Follow-up is more effective. The expert team at Hot Leads, calls every lead personally – resulting in an average YTD conversion rate of 16-20% into one-off or regular donors.
Real results for charities
The involveme team has built quiz funnels for clients in multiple NZ regions. They’ve generated oodles of leads, all fully compliant and ready for warm follow-up.
And with our expert team at Hot Leads making the calls, the results speak for themselves:
“Presently we’re converting 1 in 6 leads into active supporters. That’s huge for charities looking to future-proof their donor base.”
– Hot Leads, August 2025
Don’t just get more leads – get better ones
If you’re tired of the same old acquisition tactics and ready to try something that actually gets people excited to engage with your cause, now’s the time to explore quiz funnels.
They’re affordable to launch, easy to brand, and they work.
We’re the only provider in New Zealand offering the full journey: quiz + data + qualified callback + donor ask.
Let’s build your next lead funnel that’s fun, compliant, and built to convert.
Call us on 0800 HOT LEADS / 021 797 919 or book a time in to discuss your needs.
