We do a lot of work in the not-for-profit (NFP) sector. And while all our clients are important to us, I must admit that helping others ‘do good’ gives us a big case of the warm fuzzies.
There are countless businesses and organisations doing wonderful work in New Zealand, so trying to catch the attention of the people who can help make the difference to their critical and ongoing fundraising efforts is critical.
That’s where we come in. You see, we know that a friendly chat goes a long way towards reminding people that their help is genuinely needed and appreciated.
In the Pink
We recently had a chance to help New Zealand’s Breast Cancer Awareness Foundation. Like most NFPs, they need to be sure every marketing initiative is targeted and cost effective.
Nicky Sinclair-Perkins, the Foundation’s Campaigns Manager, called us as they were looking for a way to get new businesses to support their work - in particular their Pink for a Day campaign.
With a limited budget she said it was super important to know that the Foundation’s brand was in safe hands.
Her confidence in us was well placed. We’re passionate about everything we do but this one really struck a chord, as almost everyone in our team knew someone affected by breast cancer. Shockingly, one in nine Kiwi women are diagnosed with breast cancer at some point in their lives.
Here are some far more positive figures. We made 2030 calls and signed up 158 new businesses that wanted to be involved in the Foundation’s work.
We also followed up all those calls with a personalised email, so they really felt they were getting involved and were part of the team. That made a huge difference.
In the end, one in every four organisations that registered for Pink for a Day came from the people we called.
That meant the Foundation was able to speak to thousands more people about breast cancer awareness. Better still that helped raise over $150,000 for breast cancer education, research and support.
Not only that, but we were also able to give Nicky and her team a list of new businesses that were keen to be involved in the future.
“The results were great,” says Nicky. “It was a successful campaign and we are very happy with the outcome.”
If you’d like to read more about the Breast Cancer Awareness Foundation NZ campaign, then check out the case study.