Entries by Lisa Barker


Fusion5 is a region-leading business solutions company, with over 450 staff and nine offices across New Zealand and Australia. It runs technology events year-round, reaching out to pre-qualified leads and prospects via email and social media campaigns. The numbers game One particular event series, scheduled for late 2019, wasn’t attracting enough attendees to make it […]

Orbit World Travel

Founded in 2001, Orbit World Travel is New Zealand’s largest travel management company. With 15 offices in New Zealand, Australia and London, 350+ consultants, annual sales of over $500 million, and more than 1000 clients, Orbit is a true industry leader. Moving on up However, it takes more than just luck to stay ahead in […]

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Why telemarketing works for Jane

Last week you met John. He reckons telemarketing doesn’t work. But if that’s the case, why do so many other business owners, sales and marketing managers, and entrepreneurs swear by it as a highly successful lead gen activity? Meet Jane. She runs her own successful business and sees telemarketing as a smart strategy for growing her […]